Option 1 International expansion of digital platforms
Project: Digital service platforms are expanding globally and disrupting traditional industries and markets. Digital platforms are multi-sided markets that enter new geographical markets with well-established business models to create local networks for supply and demand. The aim of this project is to investigate how they decide on and enter new geographical markets and which competitive advantages they possess for international expansion.
Option 2 Local market adaptation of digital business
Project: Digital businesses such as platforms have very established business models. They have faced several challenges in expansion to new geographical markets. The largest challenges have been with local institutional frameworks (laws, regulations, norms etc.). The aim of this project is to investigate whether and how digital platforms adapt to local markets, institutional frameworks, and how they manage local stakeholder relations.
Option 3 Sustainable digital business models
Project: Sustainable business models are expected by definition to create, deliver and capture value without depleting natural, economic or social capital. How would these principles be adapted into digital businesses such as digital platforms? The aim of this project is to investigate whether sustainable business models in the global digital economy are viable and how they could be implemented.